the digital architect’s SEO Blog
I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.
Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.
Kasinomics | The book that set sail
Wow! That is the first word that comes to mind when I try and think how to explain this book. As a South African who has had almost every privilege and opportunity and support I am flabbergasted that people with the very antithesis of my upbringing are absolutely...
Sea point boats and ships passing at night
Corruption Prevention | A Private Solution for a Global Problem
In recent years there has been a significant shift in the perception and acceptance of corporate misconduct. Having once been treated as a rather trivial offence, corruption is now seen as a serious criminal act and many international corporations are being sued for...
How to optimise a page of your website for Search Engines | SEO 101
How you Would optimise a typical page of your website for "better SEO"05August, 2020Tools, Tips, TricksI get asked this often, in a myriad of ways and so I finally collated all that I'd written in mails, documents, and over an americano+biscotti at some quiet café in...
Wrapped Gifts | Digital Voucher Gifting
Wrapped Gifts is an online portal for buying vouchers to a selection of well-known retailers. Keedo, Tread and Miller, Vida e Caffè, Burger King, iStore, Cape Unionn Mart and more. For a set fee you can. gift someone a digital coupon that enables them to easily buy...
Impact Africa | Digital NGO work
Impact Africa has one of the best "reasons to exist" out of all the companies I've ever worked with - what a pleasure helping an organisation that helps others in such a profound and challenging way. I proudly salute them! For them, what I got busy with was site audit...
NGO Client #2 | Good Work Foundation
The Good Work Foundation is a really super organisation that helps with education in South Africa. Backed by some huge brands, this allows them to have a large staff complement and do incredible work. There is a large focus on IT, STEM, novel ways of learning,...
Redite | Next level Cyber Security
Redite provides clients with a level of security I didn't know existed, and it's been a fascinating journey learning the various ways I could be hacked! Surely a must-have for big corporates with a lot on the line (think lawyers, accountants, finance firms, crypto...
Flourish Strength | Business & Life Coaching
Flourish Strength reached out to me recently for yet again another site audit - as in, site audits are getting popular with folk nowadays, not a second or third audit for Flourish Strength themselves... I'm a big fan of this segue into the world of paying someone...
Another Site Audit | This time for ‘You can do Science’
You can do Science is a client based in Cape Town that helps students to pass their Physical Science classes by giving them extra tuition via their website. They are in the process of a new website build and approached me for help with an SEO strategy and audit so...
SEO Site Audit for Pathfind Media | Cape Town Web Agency
Every now and again a website just needs an audit, as opposed to ongoing SEO work. This is one my favourite things to do as more than anything I love thinking SEO strategy, and being more of a consultant than a freelancer. Pathfind Media reached out to me a month or...
SEMRush vs Serpstat | How to choose what to use
SEMRush vs Serpstat | Let me help you make a choice08June, 2020Tools, Tips, TricksWe all started somewhere. We had to. My SEO journey began with the free Mozbar extension on Chrome, Google Analytics, Google Search Console, Google My Business and any other piece of...
Nine Spheres | Australia beckons and let’s hope I deliver
Nine Spheres Technologies helps companies in Brisbane with all things IT. Well, not likely all things, but the important ones for modern business. I began talking to them pre-COVID19 and only began in late May once their country had done a great job of...
Mapping places to go for tea in Cape Town
Mapping out the best places to have tea in cape town using Google maps. The sun never sets on the British Empire. Or never set. It does now if you consider that those days are over.
Canonical Tags and Duplicate Content | The basics explained
Canonical Tags and Duplicate Content | The basics explained05May, 2020SEOIt comes up often. "What does canonical mean? And what is a canonical tag?" and if not that, then the error from getting this wrong: "What is duplicate content and why is my site penalised for...
Medical PPC Client | Cape Hip and Knee, Cape Town
I think this is the first Medical type client I have worked on and this month of April, we go live with a PPC campaign for this team of three expert surgeons. My work is to get more traffic to their site through Google Ads, which should be a cinch. I love the fact...
Fraud investigation | The Enemy Within: Investigating Internal Fraud
Economic crime in South Africa is at an all-time high and fraud scandals are among the top concerns. According to the PwC global economic crime survey, 77% of South African companies reported experiencing economic crime in 2018. With 49% of all fraud being internal...
Volume Design Studio | Interior Design Client
Volume Design Studio is a small but accomplished interior design agency in Jo'burg that services clients not just in Gauteng, but all over South Africa and even abroad. It was a privilege to help them with their site and show off some of their epic work!
SEO Tutorial #1 | See what I see!
In this first tutorial we shall see what goes through my head when I see how you rank. We shall be doing this for a prospective made up client who is trying to rank for the term "pizza oven installation England", and all the derivatives. Essentially, they make...
Tow Truck Services | Startup Idea #1
Tow Truck Services is a new startup idea to help South Africans find all they need to know about the tow trucks industry, especially when stuck on the side of the road and broken down! I found myself in that position twice in 2019 and vowed to make it much, much...
The 10 cities with the worst air pollution
When you think about health, air quality might not be the first thought that runs through your mind. However, this often-overlooked factor is very important when it comes to long term health. According to the World Health Organisation (WHO), there is a positive...
Indoor Plants | Them and your inside air
I visited a nursery this week to buy some indoor plants. A friend had suggested one does this to make your air cleaner in your home, or office. What may seem a large capital outlay (they are not that cheap!) becomes well worth it down the road for your health and...
Crossrail | We wait with eager expectation for London 2019!
Crossrail is ambitious. Ambitious but necessary. As lung like London expands it leaves little room to breathe on a subway near you. Hence: Crossrail. We all know this, but let’s take a step back and appreciate just how far we have come. Many eons ago (like 150...
Air Pollution in Asia | Does it result in increased temperatures?
Air pollution in Asia is not only affecting the health of its population but is most seriously having a damaging impact on global warming. Most of the approximately four billion people living in Asia wear masks when outside to shield themselves from thick clouds of...
Newlands Therapy Centre | Another niche Client
Newlands Therapy Centre is my latest client. Comprising a team of psychologists, they provide psychological help to Cape Town folk with very private issues. Getting Google Reviews is going to be a difficult one... But, for the rest it should be pretty stock standard....
Love your layover | Healthy food options at Heathrow Airport
Don’t allow long layovers and flights to derail your diet. A healthy traveller is a happy traveller, and greasy fast-food or vending machine snacks don’t have to be your go-to meals. Today’s Love your layover series article features some of the best healthy food...
Mailchimp | Ideal for Customer Relationship Marketing
Below is a summary of the research I did regarding Mailchimp in an effort to deliver better CRM marketing (Customer Relationship Marketing) to my clients. Just to note, all things related to the legal side would ideally be checked by a legal expert as there are layers...