To get a better understanding of what services I offer my clients, take ten to twenty minutes to read through what typical tasks I get up to. Occasionally I outsource tasks, or partner with, others but for 90% of the work it's just me and my iMac.
The ideal scenario is that I form part of your team, just as if you'd hired me in-house, and we take your digital presence forward together.
a typical outline of What I Do
Industry Analysis & SEO Strategy
Before I can advise you on the best way forward, I will need to know just what is is that you do, about your industry, and your competitors; and, ideally, what you have in place already, and aim to achieve. Often in early stages I will help you determine those measures, and goals and importantly: qualify why you should be aiming for them.
On-site SEO Guidance
Typically a new client always needs a lot of technical on-site SEO work – things on your literal domain/website that need to change to make your more appealing in Google’s eyes. I will outline a comprehensive roadmap of changes needed, and order them by importance. More often than not this is done in tandem with your in-house developer.
Google Ads Campaign
Almost all SEO takes months to “kick in” and result in higher rankings, so I strongly suggest using Google Ads until that day. I can devise a strategy to ensure you rank highly for as many relevant keywords as possible, making you visible to potential customers immediately.
Off-site SEO Strategy
Once your on-site SEO is set up the next mandatory step is off-site help. Simply put, we need to get your name (and url) out to as many sites as possible online. This is the most expensive, time-consuming, and hardest part of the project. But leave it to me, I know the best way to go about this.
‘Content is king’. This phrase has been used for so long now it’s basically an SEO adage, and I doubt it will go away any time soon. Having great, thought-through content is a must for most online business seeking to succeed in SEO work, and it’s best to do it well up front. I also highly suggest that once it’s up, it’s revisted quarterly to ensure it continues to do well.
SEO results can take months to attain and I totally understand this. Therefore I shall provide a monthly report on how you are performing, as you steadily make your progress across all your goals. I try my best to have all measures to be as objective as possible, and using tools like Google Analytics allows us to both look at the right data and track performance.
If that six-step outline leaves you more confused about SEO than before, then we hope the below does a better job
industry insight & keyword Strategy
Before anything is started, the first thing we attend to is understanding your industry, and the various keywords and phrases that potential customers will search for. Getting this done correctly up front is essential and paves the way for a successful campaign. Although the majority of the work is done by us we do need to hear from you any particular insight or direction you would suggest. There is quite a difference between selling a yacht versus selling a yacht cruise…
campaign planning & long-term strategy
After an industry analysis and keyword strategy we discuss wtih you the best way forward. Typically SEO results have a small immediate impact, yet long-lasting results can take 6-9 months to achieve, industry dependent. An AdWords campaign can obviously begin to show results immediately yet it also takes months to become more economical as we leverage the knowledge gained from consumer behaviour. All in all, a short and long-term plan is drawn up, weighed up, and ultimately agreed upon.
on-site SEO & website Architecture
The good news is that this only has do be done once, the bad news is that the process is a little painstaking up front. Luckily, we can plan it all out for you, dot every “i”, cross every “t”, and make sure your on-site SEO is tip-top. It is essential this is done correctly before you move on to working on your off-site SEO. Read our blog post (linked below) on the importance of this, complete with a gardening metaphor – to make it all a little easier to understand.
OFF-site SEO & a link-building STrategy
As mentioned previously, this is the long, hard work that goes on behind the scenes and really pays off in the long haul. The complexity of this task is too big to get into but put simply, we get your name out on the internet and drive traffic to your site. This helps improve your recognition by Google (and Bing/Yahoo etc) and therefore impacts your rankings positively. Continuing with the gardening metaphor, this is the daily grind of sowing and weeding and composting and watering and then one day… the harvest! Read more by following the blog post link below.
Page Content & off-site Article publication
We have written many blog posts over the years and having written content is a key part of your strategy. After you’ve set up your site architecture – and geared your main pages for keywords you hope to rank for – you will want to focus on a long-term blog strategy that helps you rank for all the long-tail keywords. We can help you develop this list and guide you as to what to write, and why.
Google my business, maps, & Reviews
It would make sense that Google searches are biased towards Google products. We know for certain that your ranking is dependent on setting these up correctly with precisely the right content. Adding reviews is a bonus – and one we would recommend – but not as important as the former two. Either read our blog post on why and how to go about it, or ask us to do it for you as part of one of the package deals.