the digital architect’s SEO Blog

I try to write helpful articles here from time to time. The idea being that my clients can continually be learning by visiting this page, or new clients can get a feel for what they are up for before they begin.

Look out for the occasional series – topics that should guide you through a subject, post by post, until you know enough to do it all on your own – saving us both a lot of time and effort. Also, if you want to know something technical or specific, just mail me and I can try create something just for you.

The Gender Gap in STEM – Empowering Women

The Gender Gap in STEM – Empowering Women

Science, technology, engineering and mathematics (STEM) skills are becoming increasingly sought after as we take steps to achieve our global goal of becoming a more sustainably impactful society. These fields, however, continue to be dominated by men. Worldwide. While...

read more
What Are 21st Century Skills?

What Are 21st Century Skills?

In today’s rapidly changing and constantly shifting world, students need to be equipped with skills that will offer them flexibility and confidence to adapt. The idea of ‘21st Century skills’ has grown in popularity, and while it has not yet been concretely defined or...

read more
How Can You Commemorate Youth Day This Year?

How Can You Commemorate Youth Day This Year?

Each year on June 16, South Africans celebrate Youth Day. It is a day of reflection, where we are called to think back on the youth who rose up to add their voices to the struggle against apartheid rule. It has been memorialised as a public holiday, to honour those...

read more
Shopfox

Shopfox

Want to shop like a fox, and not like a jackal? Then choose local and go to Shopfox and support them. There is no pressure to buy everything local - who can literally do that and survive - but every little bit helps. And speaking of, my little bit will be helping them...

read more
Google Ads tasks | Learn what I do

Google Ads tasks | Learn what I do

Google Ads - The typical initial, weekly, & monthly tasks Keyword researchCreate ad copyCreate campaign for each countryCreate ad groups for various servicesDetermine bid strategyMake bid adjustments, including:Device adjustments (desktop vs tablet vs...

read more
Megara Events | Weddings, and more

Megara Events | Weddings, and more

The Megara site will tell you that they love "creating inspired events around your most special celebrations and corporate occasions" and it's my job to give them an SEO once-over and ensure they are aware of the their industry's online presence, and how they can fit...

read more
Yachting and training industry client just in

Yachting and training industry client just in

My latest client sits within the training and education space, and I'd like to introduce you to: "Get Onboard" - who teach a variety of courses to help you get work on superyachts. As someone who "worked a season" on the yachts way, way back in my youth, this is super...

read more
Coffee and breakfast at the vineyard hotel | brain food

Coffee and breakfast at the vineyard hotel | brain food

I recenlty added a service offering on my website where I suggested instead of committing to a six month retainer (standard for SEO for most clients) we rather grab a buffet breakfast at the Vineyard Hotel. That is, if you live in Cape Town and it's easy for you to...

read more
War and Peace | Greatest book of all time, and why

War and Peace | Greatest book of all time, and why

This book is without question the best book I have ever read. There are many reasons why, and as an opening caveat there are some world-class books I have yet to read. Apparently Dostoyevsky’s The Brother's Karamazov is the best, but I will read that one quiet winter....

read more
Rank higher in the Map Pack | The importance of Local Results

Rank higher in the Map Pack | The importance of Local Results

Ranking higher in the Map Pack has become a priority in the past year. What does the ‘Map Pack’ mean? It means that nowadays, before you see organic search results, you often see a map with three companies, typically with business contact details and star ratings. At...

read more
Favourite thing? Coffee and a croissant. But where…

Favourite thing? Coffee and a croissant. But where…

I've always loved the Parisian ideal of a black coffee and a croissant on my walk to work each day. It's maybe happened twice but that could change. It's too costly on the pocket, and even more so on the waistline, but this tandem of delights is one of life's best...

read more
You can do Maths | Education, again

You can do Maths | Education, again

Another new client, and this time for "You can do Maths" which must be a spinoff, or sister company of a past client "You can do Science", who I helped with SEO and Google Ads a while back. Must have made a good impression... So, it is education - again! There was...

read more
Seven years in Tibet | I can wholly support doing it

Seven years in Tibet | I can wholly support doing it

Today marks seven years since I embarked on the journey of owning my first business. 19th January, 2015. It was a big day. Also, nothing happened. In my head was this small seedling of an idea of a business that was transformed from a thought into a 100% concrete...

read more
Capita | US-based NGO and Think tank

Capita | US-based NGO and Think tank

Capita is the newest client on the books and certainly one of the most intriguing projects I've come across, ever. How do you disseminate information? I guess I will have to find out through reading their numerous articles. A non-partisan news source, I am as excited...

read more
candi solar | Energy experts I’d totally back

candi solar | Energy experts I’d totally back

candi solar is doing great things, and so, expect big things from these solar energy experts based in Switzerland. They operate across four countries, and install solar roofing mainly in South Africa and India, from what I can tell right now. In time, I am sure they...

read more
Jabba Training | Voice Overs and what not

Jabba Training | Voice Overs and what not

Jabba Training is a new client and their brief to me is just to bring in more eyes on the site, and eyes that will convert into clients. Due to the budget, and the way of marketing, and pace of life, this one is only going to be a Google Ads adventure. Three months to...

read more
Greece | Going back in history and learning about today

Greece | Going back in history and learning about today

When you look at a map of Greece it seems as though the bottom half of the country exploded and the resulting shrapnel formed into the two thousand odd scattered islands which make up the Greek Islands. Despite what geologists, evolutionists or any manner of scientist...

read more
Basic Social Media Strategy

Basic Social Media Strategy

A lot of clients ask about Social Media. The usual things I hear are either in the vein of: Do we really need Social Media? As in, it feels likes a shotgun approach and how do we measure what is working? Or We really need to be on social media! What should we pay?...

read more
Kauai Coffee Subscription | The way of the future

Kauai Coffee Subscription | The way of the future

I am an early adopter of the "Kauai Coffee Subscription" and I really think it could be the way of the future for many brands. As someone helping another company or two with loyalty, it was in my best interest to see what the Kauai deal was all about. For the...

read more
Boschkloof Winery | and South Africa’s best red

Boschkloof Winery | and South Africa’s best red

It turns out Boschkloof Wine "created the best South African red wine" Tim Atkins has ever tasted in the country! That is pretty crazy … Tim is the ultimate wine reviewer in the English speaking world - maybe all languages, but I don't know enough French to compare. I...

read more
Pharma Dynamics | Nexa shield et al

Pharma Dynamics | Nexa shield et al

Pharma Dynamics offers a huge range of pharmaceutical products and three of them are under my radar. They are: Nexa Shield, Cannamics, Boost. I'm tasked with giving them the "once over" and seeing them grow in organic traffic through my efforts. Let's hope my wizardry...

read more
Great marketing

Great marketing

I could write 20,000 words on great marketing, and there will be that many articles, infographics, webinars, podcasts, and more on this topic. But, for the sake of having my two cents thrown in with the rest, here are some examples of incredible marketing I have...

read more
Farmhouse 58 | A new accommodation option

Farmhouse 58 | A new accommodation option

Farmhouse 58 is a part of a bigger project called "58" - you can see it here - and it is an option for those who want to visit the Cradle of Humankind and stay close by. They have some great competition, and they will need to really deliver to get those people in...

read more