Industry Insight Articles

Discovery Vitality | Now Updated for 2024

I first started using Discovery Vitality in 2008, when my work moved locations next door to a newly-built Virgin Active. Back then Vitality was R109, and to get "free" gym within that price was worth it alone. In addition, Vitality took a risk and let you get back a...

Discovery Bank | Benefits, Rewards, & More in 2023

In January of 2023 I began my journey with Discovery Bank. I'd first used Discovery Health back in 2007, added Discovery Vitality in 2008, and much like getting everything in the Apple ecosystem for easy integration, I finally took the plunge and started migrating to...

Pick n Pay | Have they lost their way

There has been mention in the press of late that Pick n Pay are Flailing. Subjective opinion of course, but echoed out across the interwebs by many. Objectively, they had their first loss in a financial year ever. Not one to just let this time in history pass me by, I...

So Rare | intersection of business

Sorare is a combination of the world of fantasy sports, blockchain technology, and investing. I think that is quite novel, right? I've certainly not heard of anything that resembles that business model, but then I have never played "fantasy football" and the like. All...

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.

Penguins and Metaphors

Penguins and Metaphors

I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite...

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