Industry Insight Articles

Discovery in 2024 | Vitality, Bank, Insurance and more

As a follow up to my previous three articles on Discovery and its various tentacles, this article is a "how did it all play out" follow up to my writings in 2023. To see what they were about, first look at these three articles, then continue reading: Discovery Miles...

Woolworths Loyalty | or lack thereof

I spent some time writing about Discovery Vitality, Discovery Bank, and all the rest of it (Health, Driving, Exercise etc) in some former posts, which should all show on the loyalty section of my site. But it occured to me in that basic maths experiment (is Vitality...

Penguins and Metaphors

I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite things to do in this epic city. Ideally, it's early summer, a midweek trip to skip the crowds, you have a friend or two, some beach bats, and you hit...

Discovery Bank | Benefits, Rewards, & More in 2023

In January of 2023 I began my journey with Discovery Bank. I'd first used Discovery Health back in 2007, added Discovery Vitality in 2008, and much like getting everything in the Apple ecosystem for easy integration, I finally took the plunge and started migrating to...
Penguins and Metaphors

Penguins and Metaphors

I took this photo of a pengiun years back on a day trip round the Peninsula of Cape Town - easily one of my favourite...

Hire an SEO who “gets” your industry. If when telling them about your business they seem to drift away and stare out the window, or worse, don’t even ask about your business, then run away immediately! I’ve listed a few industries I am passionate about as of writing this, and it will grow with time. For now it’s primarily: cities, travel, air pollution but in time it will touch on the airline industry, education, and food. A lot of the things are interrelated, so it’s not so clear cut, but don’t use me for your new R&B app – I can deliver some value, but rather pick someone who loves R&B and gets the target market, knows the influencers, memorises the hashtags, attends the concerts etc etc.