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Do you know why I love TaxTim? Because if I didn’t know what amount to pay myself each month in terms of UIF, PAYE, and all of that, they have a free calculator that does it for me! Well, that is the good reason (JP Morgan always said 'People give a good reason, and...

Website navigation | How you get around impacts if you will stick around

If you’re reading this, you’ve navigated a website before. If you’re normal, you’ve likely navigated hundreds, thousands, or ten of thousands of websites before.  Much like you’ve potentially navigated a car through the back roads of some CBD or suburb, you had a...

Citations, Academia, and SEO

If you know some of the history of Google, you will know that it developed off the back of a PhD project at Stanford. When you write a PhD paper (typically you write four papers, but I am sure this varies a lot) or a Masters thesis you need to cite your references. A...

How to optimise a page of your website for Search Engines | SEO 101

How you Would optimise a typical page of your website for "better SEO"05August, 2020Tools, Tips, TricksI get asked this often, in a myriad of ways and so I finally collated all that I'd written in mails, documents, and over an americano+biscotti at some quiet café in...
Citations, Academia, and SEO

Citations, Academia, and SEO

If you know some of the history of Google, you will know that it developed off the back of a PhD project at Stanford....

SEO. My world, and the way I entered into digital marketing, Google Ads, and a hundred other things that are all loosely related. SEO is ‘broad and deep’ as someone once advised me – there is so much to know, across so many varied parts of the interwebs. It really suits me, as someone who devours knowledge in my leisure time, never mind my 9-5. For those who are uninformed, it stands for Search Engine Optimisation and was apparently coined by the “father of SEO” Bruce Clay. The idea is a search engine (like Yahoo, Google, Baidu) wants to match users queries with sites that have what they want and for a site to succeed and appear, their site needs to be “optimised”. It’s a little more in depth than that, but that is the idea in a nutshell. Browse my blogs and site for more information on how it all fits together, the 200+ ranking factors Google judges you by, on-site vs off-site SEO, and much much more.