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Website Explained

If you don’t have a website and need one, we can make one for you. Either at the price of the new build, or it can be incorporated into the cost of monthly SEO. If you have an exiting website, send us the url of it, and we can take it from there.

Domain Explained

A domain is like having a street address, only it is an online property. So one needs to buy ‘www.shoes.com’ (the street address) before you can build a website (the home) on it.

We can purchase your domain for you but we far prefer that you do it yourselves as it makes both our lives simpler.

Hosting Explained

Hosting is like paying rates for your physical property only, again, it’s for a digital property.

Much like the above, if you have no desire to go through the motions of buying a domain and hosting it, we can handle your hosting. We charge a premium though, because it comes with its risks and problems, and support needs to be offered with things like daily backups of your site included. Generally we point clients to a few reputable hosts to handle all of this.

Email Explained

E-mail is an utter nightmare to learn about and manage. We recommend to all our clients to either have their host provide and set up e-mail, or if they are willing, we direct them to Gmail Suite (a paid, business version of Gmail).

You are welcome to set this up yourself, or choose another e-mail host. Again, we can set up your mail for you at a cost, but we definitely will not host/manage it for you. That is best done by specialists in that field.

SSL Explained

An SSL certificate means your site is seen as secure in the eyes of Web Broswers (Chrome, Firefox etc) which in turn makes the site visitors feel safe. It’s becoming the norm and quite a simple process to do nowadays. Look at the padlock (or lack thereof) to the left of the address bar to see if a site has an SSL or not. Site’s with one begin with “https”.

Logo Explained

A logo can cost a fortune and be designed by famous graphic designers, or you can get a free one off Canva. Either way, we help steer you in the right direction depending on your brand and its place in its journey. The cost would be dependent on your expectations.

Brand Identity Explained

A serious website and a serious company needs to do this first. If you just want a bit of web presence and cash flow is tight then skip this till you’re raking in the millions. If you can though, it’s ideal to do this up front, and it can then inform your logo and icons, and all else visual.

Google Analytics Explained

Google Analytics helps you track who is on your site, and when, and from where. A free tool from the Google guys it takes half an hour to set up and is well, well worth having on your site. That data is precious and will help you make future decisions. A big bonus is later on you want to look at how your conversions came to be and optimise your site accordingly. 

Conversions Explained

Conversions are people who have come to your site, and “converted” in the sense that they made contact with your company. Whether it is by mail, through a contact form, a live chat, or a phone call – it is possible to track that all. Call tracking costs money for the software, but for the others it is usually free to set up.

Google Search Console Explained

Google Search Console is just what is sounds like: a console for seeing how your site measures up to “Google searches”. This tool – also free – allows you to see what terms your site is ranking for according to people’s searches. So if you’re ranking #7 for ‘London Electrician’ and there are 100 searches a month, we can see that and adjust your SEO strategy accordingly. This is absolutely vital, and will be linked to Google Analytics.

Google My Business Explained

Google My Business is a free platform for signing up your business as an entity online. It means if someone searches ‘London Electrician’ and your business is 500m away from them, you will likely appear in the search results. That appearing means there is a good chance that person may call you for your services, which is the whole purpose of this SEO game. Again, Google My Business is a must, and consdering it’s free… a complete no-brainer to have set up.

Google Ads Explained

Google Ads allow you to appear above any organic results by bidding on keywords (or whole phrases) so that you can get immediate exposure for your brand. Incredibly helpful for new businesses, it means that straight away people will see you advertising your services. Depending on budget, timing, and a few other factors it is usually wise to have some traction on this free platform. It takes quite some time to set it up, but once it is up and running it’s relatively simple to maintain each week.

Google Data Studio Explained

Google Data Studio allows you to represent all your hard earned web data in one place. I’d not advise most clients to worry too much about it, but it’s really handy to have it to see all the numbers and visuals your digital presense can display.

Sitemaps Explained

A sitemap is literally just a list online for the bots that crawl your site, or your visitors, to understand your site’s structure. You get xml and html sitemaps and we do both of these for you – the first for the bots, the latter for the user who is overly curious…

Keyword Tracking Explained

Keyword Tracking allows us to see what words you are ranking for, and importantly if that ranking is going up or down, or staying stagnant. It’s probably the best way to measure if your site’s SEO is working. 

Keyword Research Explained

Keyword Research is vital at the start of any SEO or Google Ads campaign as it means you know what you want to target. If you discover only ten people a month search for ‘jewellery designer manchester’ is it worth spending £500 on SEO trying to rank for that term? Perhaps not. But, if the cost to have a Google Ad is £0.05 a click, then it’s likely well worth pursuing that. Long story short: have us do your research thoroughly up front, and let us know all the industry terms we should check.

Competitor Research Explained

Competitor Research is a logical step for any business, be it a fish and chip shop, or a global footwear retailer – we all need to know where we stand relative to those in our industry. With web, things get a little bit more interesting. Due to the nature of a competitor’s website being so accessible there is a lot you can glean by auditing their site, and seeing what they rank for and how. In the world of SEO, this is crucial to seeing how hard it would be to rank higher than then on search results.

Business Directory Listing Explained

Business Directory Listings place your brand, contact details, and website url across a host of business directories which help some people find you, and give you more credit with Search Engines.

Long-tail Keywords Explained

Long-tail Keywords make up the bulk of terms searched for. While most people might search for ‘London electrician’ or ”London electrician close by’ or ”Cheap London electrician’ (and those make up 15% of the searches) there is a whole host of deriavitives of such keywords (eg. ‘CLE qualified electrician’) that together make up another 85% of searches. You want to tap into that by writing content that mentions a variety of those terms at a time as the page hosting that content will rank for those terms. It will take some time to do so but when it does your site will be seen as an “authority” of sorts by Google and you should have a flood of site visitors. 

Reporting Explained

Our reporting is done at the start of each month, for the previous month’s data. We try to keep it as simple as possible so that in one minute you can see all your vital statistics. At first sight they may be a bit overwhelming, but once you understand each metric you can then happily track your site’s progress over time.

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